An unwatched trademark is a trademark someone else is going to use.

We register, renew, watch and defend your distinctive signs before SENADI (Ecuador’s intellectual property office), with a dedicated calendar and an annual portfolio report.

The most expensive mistake in intellectual property is not failing to register: it is registering and forgetting. The registration lapses, the mark gets used in classes nobody anticipated, a third party applies for a confusingly similar sign and no one opposes within the deadline. By the time the problem surfaces, the discussion is no longer administrative: it is litigation against a competitor who got to the file first.

The real exposure

Draft

Registering a trademark is not a finish line: it creates a renewal calendar that, once out of sight, ends in the loss of the right. A third party can apply for a confusingly similar sign within the opposition window and, if nobody watches the Gazette, that window closes without the company ever knowing. The same happens with software, design and visual identity produced by an outside vendor: without an express written assignment, the owner is usually whoever created it, not whoever commissioned it. By the time the conflict surfaces, it is no longer an administrative filing: it is litigation against whoever reached the file first.

The strongest commercial hook

«Who owns the logo the agency designed for you?» If the contract did not assign it in writing, probably the agency. It is the gap that shows up most often in an audit.

How we do it

Method and deliverables, with a written timeline for each step.

Step	What we do	What you get	Timeline
1 · Inventory	Survey of trademarks, software and identity assets	Intangibles inventory	10 business days
2 · Portfolio plan	Prioritization of classes and pending renewals	Portfolio plan	5 business days
3 · Prosecution	Registration and renewal filings before SENADI	Filed application	Per SENADI
4 · Watch	Monitoring of the Gazette and of third-party applications	Annual portfolio report	Ongoing

Concrete deliverables

Draft

An intangibles inventory, with the owner, term and class of each asset
A renewal calendar with advance alerts
A watch service for confusingly similar applications before SENADI
An annual trademark portfolio report
A review of contracts with vendors and agencies, so they expressly assign the rights they produce for you
An initial intangibles audit as the assessment

How we charge for this service

Fees are always separated from SENADI’s official fees, which are set out in writing before we begin. No costs appearing midway through a filing.

Before you write to us

Frequently asked questions.

Draft

What if my brand was never formally registered?

The inventory catches that first. Registering late is still better than not registering, but every month without registration is an open window for a third party to do it first.

Do you cover software and copyright too, or only trademarks?

We cover the full intangibles inventory: trademarks, trade names, software and copyrighted works — and who actually owns them.

What is the difference between your fees and SENADI’s official fees?

They are always two separate items. Official fees are set out in writing before any filing starts, with no costs appearing midway.

What happens if you detect an application similar to mine?

We assess whether to file an opposition within the applicable statutory window, and inform you with enough time to decide.

Do you also handle marks registered in other Andean Community countries?

Yes, that is part of the trademark practice at the Andean level.